Saint Francis Hospital, Charleston, West Virginia - Jack Canfield, LLC handled several award-winning advertising and public relations campaigns for Saint Francis Hospital. These projects included redesigning the hospital logo and repositioning the hospital's image in the marketplace through several changes of ownership. Saint Francis has now become part of the Thomas Health System. The team at Jack Canfield, LLC oversaw the hospitals 90th anniversary celebration and its advertising campaigns included "The People of Saint Francis," "The History of Saint Francis," and product-specific advertising for such programs as outpatient therapy, a wound clinic, the camera pill, same-day surgery, a digital mammography center, and The Center for Pain Relief.
GOLD ADDY WINNER! Jack Canfleld. LLC won a GOLD ADDY award in the 2006 West Virginia competition among ad agencies. The award was for St. Francis' billboards touting the hospital's new "camera pill." (Click on "project portfolio"). Concept: Jack Canfield. Graphic design: Mack Miles. Photography: Dale Ferrell
GOOD NEWS ! Jack Canfield, LLC won a 2005 international "Award of Excellence" for production of a breast health commercial for Saint Francis Hospital. The Videographer Awards program identifies professionals "who are raising the standards of the industry," and this award is given to those "whose ability to . . . communicate the message is exceptional." Videography: DigitalVisionWorks. Photography: Don Feenerty. Creative direction, concept, copy: Jack Canfield.